{"source":"microcms","works":[{"id":"6ebh1t66pnt","name":"YURAKUCHO PARK / VISUAL IDENTITY","type":"LOGO DESIGN / VISUAL IDENTITY / BRANDING / ART DIRECTION","summary":"三菱地所","japanese":"三菱地所が東京・有楽町駅前の約1万㎡で展開する、日本カルチャーの新たな発信拠点「YURAKUCHO PARK」のロゴデザインを担当。丸の内エリアの次世代のまちづくりを担うプロジェクトとして、国内外のカルチャー、人、情報が交わり、東京から世界へ新しい価値を発信する都市のシンボルを設計しました。シンボルは、有楽町の「楽」という文字が持つ特徴的な構造から着想。中央へ集まる4つのパーツによって、人・情報・コンテンツがこの場所に集積し、そこから再び世界へ広がっていく動きを表現しています。また、それぞれの要素が独立しながら交わる構成には、多様な価値観や文化が混ざり合い、新たな化学反応を生み出す場所というコンセプトを込めています。YURAKUCHO PARKでは、NOT A HOTELによる「JAPA VALLEY TOKYO」も展開予定。ファレル・ウィリアムスとNIGO®が手がけるアート・商業・ホスピタリティの複合空間で、KAWSとのコラボレーション作品もシンボルアートとして計画されています。世界的なクリエイターと日本の食、ファッション、クラフトマンシップが交わる、国際的なカルチャー発信拠点へと発展していくプロジェクトです。","description":"VISUAL IDENTITY FOR YURAKUCHO PARK, A NEW CULTURAL HUB IN CENTRAL TOKYO. INSPIRED BY THE JAPANESE CHARACTER “楽,” THE SYMBOL REPRESENTS PEOPLE, IDEAS AND CULTURE CONVERGING AND EXPANDING INTO THE WORLD. 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AN EXPRESSIVE, HAND-DRAWN “B” AND REFINED SERIF TYPOGRAPHY BALANCE WARMTH WITH ELEGANCE. FLOWING LINES EXTEND ACROSS PHOTOGRAPHS OF THE SPACE, CONNECTING FLOWERS, PEOPLE AND EVERYDAY MOMENTS.","year":"","isSample":false,"thumbnail":{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/5985ca6010434e6f88cb824d72cf4d35/D.jpg","alt":"","width":2048,"height":2560},"images":[{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/a550d1a7c45e491880ef2840fbea23c9/D.jpg","alt":"","width":2048,"height":2560},{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/9fa3d6887679466cbbe35ab9ead0ccdd/key_A.jpg","alt":"","width":4000,"height":2480},{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/341149ce74724d46852a9b9b64221d17/A.jpg","alt":"","width":7000,"height":4340},{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/0e99d220804d4d14bdc69f80851aa699/C.jpg","alt":"","width":4000,"height":2480}],"media":[{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/a550d1a7c45e491880ef2840fbea23c9/D.jpg","alt":"","width":2048,"height":2560,"kind":"image","imageIndex":0},{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/9fa3d6887679466cbbe35ab9ead0ccdd/key_A.jpg","alt":"","width":4000,"height":2480,"kind":"image","imageIndex":1},{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/341149ce74724d46852a9b9b64221d17/A.jpg","alt":"","width":7000,"height":4340,"kind":"image","imageIndex":2},{"src":"https://images.microcms-assets.io/assets/ea703055794a4384b1d1af1a9d39e02f/0e99d220804d4d14bdc69f80851aa699/C.jpg","alt":"","width":4000,"height":2480,"kind":"image","imageIndex":3}]},{"id":"8stn8wxmw38","name":"iDA / 美容部員採用キャンペーン","type":"PLANNING / COPYWRITING / GRAPHIC DESIGN / ADVERTISING / ANALYSIS","summary":"株式会社iDA","japanese":"未経験から美容部員を目指す人に向けた、iDAの採用広告キャンペーン。「未経験から正社員に」という明快なコピーを軸に、鮮やかなピンクと表情豊かなポートレート、コスメのモチーフを組み合わせ、新しい仕事に踏み出す期待感を表現しました。企画・コピーライティングからグラフィックデザイン、広告、効果分析まで一貫して担当しています。","description":"A RECRUITMENT CAMPAIGN FOR iDA, ENCOURAGING PEOPLE TO START A CAREER IN BEAUTY WITHOUT PRIOR EXPERIENCE. 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